Off Script
What Makes a Video Successful That Has Nothing to Do With Video?
Success in video isn’t only about cameras, lighting, editing, or motion graphics. In fact, many videos fail or thrive long before anyone hits “record.” The most overlooked drivers of performance exist upstream — in strategy, psychology, distribution, and experience design. When you understand the forces that shape how audiences discover,...
10 Ways to Make Your Non-Profit Video More Impactful (Without a Hollywood Budget)
The most moving non-profit videos come from authentic stories, human emotion, and thoughtful creativity. Here are ten ways to create more impact with less 1. Start with a Human Story People connect with people — not mission statements. Find one powerful story that embodies your non-profit’s purpose. A real person’s...
How to Prepare for Your On-Camera Interview
Being filmed for an interview can feel a little intimidating — but it doesn’t have to be. With the right preparation and a supportive film team by your side, you’ll not only feel comfortable, but you’ll also look and sound your best on camera. Here’s what you can expect, along...
The 5-Part Storytelling Formula That Inspires Donors, Volunteers, & Stakeholders
Some stories stick with you. Others…don’t. At Metamer, we’ve helped hundreds of mission-driven organizations tell their stories on screen. And we’ve noticed that the ones that move people to act — donate, sign up, learn more, share — have something in common: they follow a simple structure. Not a gimmick....
The Importance of Strategic Planning
Strategic planning, in our opinion, is the most important part of creating video. Because why create a video at all if it doesn’t have a purpose? When approached by a client with a video request, many creative agencies will dive right in and say, "Let's do it!"But at Metamer...
The Dark Ages of Data-Driven Advertising
This month when our team met to brainstorm blog topics, we reached the consensus that we should write about a current advertising campaign that we admire. However, when we went about looking for a campaign to highlight, it was slim pickens. Actually it was no-pickens, since we didn’t find anything...
I Made a Video! Now what? // How and Why to Squeeze Every Ounce of Value out of Your Video Content
So you’ve made a video. First of all, congratulations! It’s no small feat to concept, develop, and actually execute on an idea in the video format. Even a simple video project can be super complex — from concepting to scripting and storyboarding, design and on-location or in-studio videography, post-production editing,...
Should You Add Video to Your Podcast?
Podcasting has become wildly popular. And while very few of us may have seen podcasting’s meteoric rise coming, the medium’s current level of popularity does make sense — people are busy, have ever-shortening attention spans, and are increasingly comfortable with multi-tasking. One very unique attribute of podcasting is that individuals...
Jaguar: Missing the Mark
Jaguar, a luxury car manufacturer known for its sleek designs and performance vehicles, has long been associated with elegance, sophistication, and innovation. Recently, the company went through a major brand shift that failed in resonating with its core customer base. Jaguar’s recent ad campaigns have been criticized for lacking relatability,...
Video in Your Social Media Pipeline
We at Metamer Studios constantly examine the digital communications landscape, and over the past decade that we have been in business it has changed significantly. It used to be common for platforms like Facebook, LinkedIn, X (formerly Twitter) and Instagram to be filled with mostly images and text. In fact,...
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