Off Script
The Sad State of Event Videography
I’ve worked in video production and event videography for a decade and a half and have had a front-row seat to revolutionary change in video. When I started in professional video as a moonlighting intern at a documentary production company in Washington, DC, digital video was in its infancy —...
Re:Animator The Real Cost of Animation
Animation is not (and never was) child’s play. In the COVID-19 era, on-location/live-action video production has become far less feasible. This reality makes animated videos more essential than ever. Innovative brands are cozying up to animation to build brand awareness, better explain their value proposition, and engage broader audiences with...
The Real Cost of Reels: A Budgetary Breakdown of Video Production
Would you trust a Tesla that costs a grand? An iPhone for a hundred dollars? A La Colombe coffee for a dime? Quality product costs; quality content in video production is no different. You expect the caliber of your favorite brands reflected in their price. And your audience wants the...
A Video Content Mixtape: Shuffling Music Licensing Sites
Have you ever watched The Shining with no music? Then you haven’t watched it, and it’s no longer The Shining. Take the opening score out of scores of legendary films, and you don’t have the same movie. Such is the inextricable, undeniable link of music and video content. Classic-cinema composers knew this, Mad Men-era...
Video Production Killed the Marketing Star
"Hey, you need to watch this..." Did you click on the link? If so, we forgive you. That opener reveals the innately curiosity-inducing power that is video. There's a promise and hope to videos that speak to the potency of the medium. Every time we play another, we want something...
Born to Move: A Living History of Motion Graphics
When a visitor scrolls on your site, you have the time it takes to read this sentence to engage them. And if you have a video embedded on your landing page, that equates to a few-second window to arrest their attention. The best way to do this? Motion graphics. But...
Internal Review: the Silent Killer for Creative Work
A couple weeks ago in Washington, D.C., I had a fairly inspiring conversation with Joe Mellin of Microsoft. Our conversation covered a number of topics, but one way or another we ended up discussing our internal review process for videos which are still "under construction" here at Metamer Studios. Joe...
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