“Hey, you need to watch this…”
Did you click on the link? If so, we forgive you. That opener reveals the innately curiosity-inducing power that is video. There’s a promise and hope to videos that speak to the potency of the medium. Every time we play another, we want something new, we want to be surprised, we want something to remember. And more than anything, we want to share it.
As life in quarantine has revealed, users love to consume, create, and connect with internet videos en masse. Still, video’s inevitable reign of supremacy in the world of digital content has been burning brightly for a while now. As a content marketing format, its been nothing short of dominant in the past few years. And recently, we’ve witnessed an industry paradigm shift, taking video from a mere marketing tactic to a comprehensive business strategy.
Put simply, video marketing promotes your product or service, ups your engagement on digital channels, and engages your audience with another medium. Your brand needs video content as a core part of your marketing efforts and social strategy as its vital on every platform and channel, with users always beckoning for more.
Your hesitation could be that video is new (for you), so it seems a little scary. Assuage this uncertainty by hiring the right production company for you, as it’s always best to embark into the digitally uncharted with enlisted guidance of seasoned creators.
The assumed cost of a video may also give you pause, but people often overestimate the lift of video content creation and don’t fully grasp the ROI potential. It’s less daunting and more affordable than you’re imagining, and for contrast’s sake, a website redesign can be a far costlier project than a series of professionally shot videos.
If you need a little more persuasion regarding the perks of video, allow the following statistics to speak for themselves:
Video By the Numbers
If you haven’t started making videos yet, don’t worry — that’s why we’re here. But before you commence with the process, you need to decide which kind of video is right for you.
Before kicking off a video, you’ll need to clarify the purpose of the content with your internal and video production team. Every decision during the creation process, from sound design to jump cuts, will ultimately be informed by why you’re doing this in the first place. What’s the reason for creating this, and what’s the desired CTA from audiences? Without a creative North Star, you’ll waste time, money, and sanity. To avoid this, focus on the following:
Remember, video content is a direct message to your audience that’ll end up having the most direct effect on your messaging. Your users are watching a video right now. It should be yours. If amateurish TikTok content can draw millions of hits, then think of the possibilities of authentic video paired with actual production quality.
That’s what we can promise you at Metamer Studios, located right here in Washington, D.C. We can ensure your video will outshine your competition. We’ll provide a real story coupled with cinema-quality visuals that’d be right at home with anything on your Netflix queue. Except it’ll be yours — a vital piece of perfect, indomitable marketing content to turn your brand into a star.
It’s time we make a movie together.