Q & A
01
DO I NEED VIDEO?
Video has become the preferred method for almost all audiences to receive information and for good reason:
1. Video transmits information quickly, and so demands less of your audience’s time to consume.
2. Video utilizes both visuals and audio, and so more deeply and demonstrably communicates messages to audiences.
3. Audience retention of messages presented in video format far outstripes information communicated through any other medium.
4. Video is repurposable and supplemental to other methods of communication: it may be shared on websites, social media, presented in-person to a live audience, in an email, on a blog, and more.
5. Audiences are twice as likely to share video over any other type of content.
6. Video saves you and your team time by bringing audiences up to speed on key information before any human interaction has taken place.
Video can be used for a variety of purposes including but not limited to: describing and demonstrating what, how, and why your organization does what it does, bring testimonials and organizational storytelling to life in a way which can be as emotional as it is informative, provide standardized onboarding and training for employees, programmatic partners, and recipients of your service or product, evocatively report data, progress, and findings for organizational stakeholders and members, maximize appeal for funders and financial partners — an easier question might be, “what can’t video do for your organization?”
Video Strategy is a holistic exercise which examines an organization’s mission, audience, messaging, existing marketing/advertising pipelines, and goals to develop an air-tight, actionable approach for leveraging the immense power of video content towards maximum return on investment. It is sometimes the case that our clients don’t know where to start, or unsure of direction and purpose for their audio-visual content. We go deep to determine what type of video (interview-based, scripted narrative, animated explainer, to name just a few) will most resonate with, and irresistibly call discrete audiences to action. We’ll also figure out where in your marketing/advertising pipelines video content can be added to increase conversions and where video content should be distributed to meet your audiences where they live.
Video Strategy may have a variety of outcomes beyond the above — should your organization host a bi-weekly or monthly web show? Would your organization benefit from in-house audio-visual operations including the building of a small studio and staffing of that operation, both of which Metamer Studios can facilitate. Is there a repository of existing audio-visual media which may be leveraged into new, evergreen video? Sky’s the limit really and we very much enjoy helping organizations shape their audio-visual strategy for growth and impact well into the future.
02
OUR EXPERIENCE
We partner with mission-driven organizations of all sizes that are dedicated to making a difference in the world. Our best-fit clients’ work is about more than money, because ours is too. We work best with clients seeking a strategic partner who will help guide them to the best possible plan for achieving real, tangible organizational goals. There are lots of groups out there that will happily make you a cool, pretty video. We’re the team that will make sure you’re planning and developing effective content that isn’t just well-done, but also moves needles and makes progress for your organization.
Our clients typically have some experience producing video, and so recognize an exceptional experience and effective end-product when they see it. We don’t cut any corners and take our work very seriously — our process is built to minimize client time commitments while maximizing the efficacy of our content towards real, tangible results.
Our Partners are ½ from the world of live-action, “lights, camera, action!” filmmaking, ½ from the world of Animation & Motion Graphic Design, and 100% from the world of strategic audio-visual content. This combination of deep skills means that we’re able to look at any discrete organizational goal and prescribe a live-action, animation, or hybrid approach with zero drop-off in quality and effectiveness of execution. We call ourselves a full-service shop, but in truth, we’re a lot more than that. Our industry-leading client satisfaction and undeniable client results speak volumes.
We love, love, love to work on client campaigns because the depth of our involvement equates to exponential value for our clients. We are often called upon to be the trusted, involved video partner for client campaigns and relish the opportunity to build video strategy into the fabric of successful, thoughtful campaigns. We consider it great fun to work with client and third-party teams to weave impactful, strategically-informed video content into a larger whole because it leverages our exceptional skills to a much greater end. That’s a big part of our ethos: we believe we can achieve much more working together towards lofty, collaborative goals.
Web, Broadcast, OTT/Streaming Platforms, Social Media, Cinemas & Theaters, Galas, Conferences & Event Venues, Stadiums, Museums, Intranets, Digital Billboards, the Metaverse. Heck we’ve even had videos distributed on thumb drives! We wouldn’t be surprised to learn that a carrier pigeon has delivered one of our videos. If any of our clients reading this have distributed one of our videos by carrier pigeon please let us know so we can update our marketing materials.
Can’t talk about it but the end result was action taken by the United Nations against a sovereign nation which wasn’t acting so nice to its neighbors.
03
About Us
There are a few ways we differentiate ourselves from other competitors, but the most important one is that we’re not going to let our clients make video which doesn’t work for their stated purpose. Our process relies heavily on strategic planning, which is the first phase of any collaboration. During strategy, we seek to understand specifically what our clients hope to accomplish — “what would make this a huge success?” is a favorite question around here. Because everything we do stems from understanding strategic goals, we’re able to flex our creative muscles to their full potential by advising our clients on the most beneficial and effective development approach imaginable pursuant to real, tangible results. If our clients ask us to make a video which we know, beyond a doubt, won’t return investment, we’d rather not accept their money and will happily advise, free of charge, on better ways they may deploy resources. That, to us, is real “capital P” partnership.
The depth and breadth of our reach spans the United States and beyond. Our headquarters are located in Washington, D.C., and we maintain permanent operations in Central Florida. That said, our network is nothing short of vast and we routinely conduct filmmaking in New York, Los Angeles, Chicago, Oregon, Missouri, Tennessee, Northern California, and almost the entire Eastern Seaboard. Our unique business model makes it easy to activate the best artists for best-fit projects no matter where they may be. While we prefer to operate within the United States and with U.S. Citizens, our crews have worked as far and wide as South Africa, Uruguay, Singapore, London, South Korea, and more. It’s only a matter of time before we send a filmmaker into space.
Sing 2…okay fine there’s no consensus what-so-ever amongst our team but I’m writing this so it’s Sing 2.
We’re really fun to work with! While we take our work very seriously, we’re also a ragtag group of art kids doing what we love and helping where we can. While our proprietary process is by far the thing our clients most often complement us about, our clients also harold us for being extremely easy and fun to work with.
If there’s anything else you’d like to know, please feel encouraged to reach out and ask! We’re an awfully friendly bunch and deeply value the relationships we have made and continue to make with every individual we interact with.
04
Getting Started
It is difficult to provide general pricing information because scoping for video strategy, development, and production varies widely depending on discrete project requirements. That being said, our minimum project cost hovers around $15-20K. We’re extremely flexible and transparent in matching scope with budget and are happy to work with clients to make sure we’re producing content that will achieve goals and return investment. The best way to determine cost is to get in touch with our team to discuss your goals and needs.
The length of the process depends heavily on scope of work. Most one-off projects take between 4 and 8 weeks to complete, but we’re familiar with tight turnarounds and never miss a deadline. We’re consummate overdeliver-ers.
We’re really fun to work with! While we take our work very seriously, we’re also a ragtag group of art kids doing what we love and helping where we can. While our proprietary process is by far the thing our clients most often complement us about, our clients also harold us for being extremely easy and fun to work with.
If there’s anything else you’d like to know, please feel encouraged to reach out and ask! We’re an awfully friendly bunch and deeply value the relationships we have made and continue to make with every individual we interact with.