Unions Power America Labor Day Campaign
To announce and kickoff it’s 2021 Labor Day campaign, Union Plus released this powerful, uplifting video in tribute to Union Members far and wide. In total, Metamer Studios created over a dozen videos for the campaign, and racked up over a million views across all channels resulting in highest-ever recorded upticks in brand awareness, impressions, sign-ups, and retention/video completions.
Metamer Studios assisted Union Plus, part of the AFL-CIO, in strategic planning, creative envisioning, and complete campaign execution during its 2021 Labor Day campaign. But What is Labor Day? And where did it come from? This short, insightful animated explainer video takes viewers on a journey through the history, and meaning behind, one of America’s favorite holidays.
A cornerstone of the 2021 Union Plus Labor Day campaign was a large cash giveback event during which Union Plus awarded $130,000 to union members making a big impact on the job, in the community, at home, and beyond. This short, enticing, motion graphics animated promo resulted in over 4,000 applications and hundreds of thousands of impressions.